Well, dear reader(s), it’s been another minute since I posted. I’ve thought about writing many times, but life has gotten in the way. OK, sometimes laziness has gotten in the way, but life, too!

Moving to the Outer Sunset neighborhood of San Francisco a few months ago made me curious about the area’s history and also got me to thinking about how the characteristics of different neighborhoods can impact our thoughts and emotions. I’ve written before about the psychology of color. Like color, scale and design can shape the way people interact with neighborhoods. As I’ve walked around my new environs, I’ve thought about how the building scale, uniformity, design, and colors make me feel.

History
To call the Outer Sunset a “working-class” neighborhood today is a bit of a misnomer: The average house here now goes for about a million dollars. But when they were built, they were meant to allow families with modest means a way to have their own homes. Formerly called “Outside Lands,” comprising acres of sand dunes and scrub, the area started to be developed in the late 1800s when tourist attractions were added to Ocean Beach and Golden Gate Park was created. Initially, it was mostly settled by white Americans, primarily Irish and Italian. Mass home building didn’t take off until after the 1906 San Francisco earthquake. Large tracts of nearly identical houses were built from the 1920s to the 1960s. There are several commercial strips scattered throughout the Sunset.

Starting in the ’60s, the neighborhood saw a steady influx of Asian (mostly Chinese) immigrants following the Immigration and Nationality Act of 1965, which lifted racial quotas and allowed more non-Europeans to immigrate to the United States. Today, the Outer Sunset is primarily Asian and Asian-American, with Chinese being the dominant culture; the second-largest ethnic group here is European-American.

Design and Scale
The Outer Sunset has a very distinct look and a fairly uniform design. Friends who are not that familiar with the area but have been to San Francisco often look blank when I try to explain where I live, but when I describe the way Outer Sunset looks, their eyes light up with recognition: “Oh, I drove through that neighborhood on my way up the coast!” “Oh, yeah, all those pastel houses!” “I think I was there on my way to Golden Gate Park!”

In some ways, Outer Sunset reminds me of working class neighborhoods in cities back East, where I’m from. Philadelphia, where I spent almost 20 years, has many districts that were built for working people throughout the centuries, and all share a certain style and economy of materials: small homes, often connected in rows; modest design; similarity to the neighbors’ homes (as many were built en masse); generally small (or absent) front yards; human scale.

Unlike the working-class neighborhoods of other cities, Outer Sunset is made up of blocks and blocks of (mostly) pastel stucco houses. The majority of the homes are two-story row houses with a garage on the ground floor and living quarters above. Because property is so ungodly expensive in San Francisco, many homeowners have added an in-law apartment on the ground floor, behind the garage. There are a few three-story homes here and there, and there are some blocks on which the houses have a touch more individual design than on others. Contemporary homeowners seem to be choosing richer paint colors and grays over pastels.

Psychology of Design
In some ways, the neighborhood’s sameness provides comfort and familiarity. You instantly know it’s a quiet, residential neighborhood when you see all those little pink houses, one-car garages, and quaint touches that help each often-bland facade stand out just a little. There is a sense of peace and orderliness.

While you might think that the human-scale architecture, soothing color palate, and walkable streets would promote a sense of community, other design elements fight against it. One is that garages take up most of the first floor, and entrances are hidden by locked metal gates; these features take away from homes having a warm or accessible feel. Also, it’s rare for anyone to be sitting or hanging out in front of their house—most homes lack porches, stoops, and front patios that would allow residents to spend time out front where they could chat with neighbors and passers-by. Houses feel private and hidden rather than open and inviting.

One Canadian researcher, Colin Ellard, has found that people are strongly affected by building facades (Bond, 2017). Complex and interesting facades affect people positively, whereas boring and impersonal building fronts can have a negative impact. The Sunset contains a mix of “interesting” versus bland facades, leading pedestrians to feel varying degrees of discomfort versus engagement. Some Outer Sunset streets are much more uniform and uninteresting than others.

According to Danish urbanist Jan Gehl, a well-designed city street should allow the average pedestrian to see an interesting new sight about once every five seconds (Ellard, 2015; Weintraub, 2015). In some ways, the Sunset’s lack of dramatic architectural variety may be offset by the small and interesting details that are visible to those on foot: plantings, murals, interesting paint colors, attractive metalwork, sculptures, benches, and decorative stones. Still, many have criticized the Outer Sunset as being boring and monotonous.

Another much-studied element of the psychology of urban neighborhoods is green space: Access to greenery amidst city buildings is linked to better psychological health. The Sunset lacks a lot of green spaces—some blocks are virtually all concrete—although some streets do boast small trees and strips of yard containing anything from rocks to artificial turf to flowers to succulents. As with other psychological elements of design, the Sunset provides some positives and negatives here.

Final Thoughts
I’m slowly feeling more at home in my new neighborhood. I can’t say that I have strong positive or negative feelings about the area—for me, it’s a mix. I can say that I wish there were more people out and about when I am walking around, and I also would be happier if the houses had more inviting fronts, with porches and yards. But that said, I am enjoying the Outer Sunset and continue to discover the small details that break up the overarching uniformity. I love seeing the ocean when I’m waiting at the bus stop. I love being able to walk to Golden Gate Park. I love the beachy feel on some of the streets and the interesting mix of cultures. On the surface, it may all look the same, but if you take a closer look, there is a lot to see.

Additional Reading
Michael Bond (2017). The hidden ways that architecture affects how you feel. BBC.com/future. https://www.bbc.com/future/article/20170605-the-psychology-behind-your-citys-design

Colin Ellard (2015). The generic city. Slate.com. https://slate.com/technology/2015/11/psychology-of-boring-architecture-the-damaging-impact-of-big-ugly-buildings-on-mental-health.html

Colin Ellard (2015). Places of the Heart: The Psychogeography of Everyday Life. New York: Bellevue Literary Press.

OutsideLands.org: Western Neighborhoods Project. https://www.outsidelands.org/

Pam Weintraub, editor. (2015). Streets with no game. Aeon.co/essays. https://aeon.co/essays/why-boring-streets-make-pedestrians-stressed-and-unhappy